Making Your Business Card a Slam Dunk for Connections in 2017

Is your business card ready for modern networking? Update and refresh your business card design with these top tips!

Pick a design that will appeal to your audience. Business cards are an opportunity to market yourself. When choosing your design elements, be mindful of your industry and your target audience. For example, a woodworker might choose a color scheme reminiscent of wood or bark. It doesn’t have to be complicated, but it does have to strengthen the association people make between you and your trade.

Choose high-quality materials. This is not the time to be cheap. Choose sturdy, high-quality card paper that feels good to hold. It shouldn’t bend easily or tear at the slight hint of a breeze. It’s also a good idea to use card stock with a matte (non-glossy) finish so that people can scribble notes down on it. This increases the likelihood that they will keep it with them and refer back to it later.

Consider adding an interesting textured design to the back of your card for a little extra flair. Just make sure that it has a strong connection to your brand. For instance, a guitarist might have a mini fretboard on the back of their card.

Stick to standard sizes. The standout elements should come from the design that’s printed on the card, not the shape of the card itself. The standard dimensions for business cards is 3.5 inches by 2 inches with a bleed area of 1/8 of an inch. This shape will easily fit into wallets, pockets and card holders. If your card is larger than that, people are less likely to take it with them. If your card is on the small side or has a strange shape, it is probably going to get stuck in the card pocket and then you become the annoying person who ruined a perfectly good wallet.

Make it clean, simple and legible. There’s a difference between being creative and overthinking your design. At the end of the day, the main focus of your card’s design should be helping people connect with you. The key is to strike a balance between being memorable and being clear.

  • Avoid fancy or looping fonts in cursive script.
  • Use the space available to organize the content, but don’t overstuff with information.
  • Retain enough white space to give the eye a chance to focus clearly on the content.
  • Respect the margins (1/8 inch of space). Don’t place text too close to the edges.

Use a SpectrumID instead of listing all of your social media handles. A business card gives you very little real estate to work with. Every inch of blank space is precious. Crowding up that space with all of your social media handles looks messy and unprofessional. The thing is… social media and your online presence are essential to modern day networking, so you need to include that information in some form.

Spectrums offers a simple and effective way to share all of your social media profiles with a single identifying number, a Spectrum ID or SID. Instead of listing each of your profiles on your business card, simply include your SID which will give your contacts access to all of your profiles. You can even link up your website or portfolio to your SID.

Do you have any business card design tips to share? Leave them in the comments! You can also connect with Spectrums, on the Spectrums app by searching SID: 416.

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